Today we have visionaries like Elon Musk and Mary Barra. But there was only one Lee Iacocca, writes Brett Smith for CNNBusiness Perspectives.
Brett Smith is director of the Propulsion Technologies & Energy Infrastructure Group at the Center for Automotive Research. The opinions expressed in this commentary are his own.
.leftside-floating-image { width:100%; display:block; margin:0 auto 1.5rem; } @media screen and { .leftside-floating-image { float:left; width:50%; max-width: 200px; display:block; margin:0 1.5rem 1rem 0; } } Lido Anthony Iacocca died Tuesday at age 94. Heavily involved with creating the Ford Mustang and Chrysler minivan, he was more than an automotive icon. He was, for a time, a part of our national fabric.
Lee was one of a kind. He was the CEO others in the auto industry envied, and most knew they couldn't emulate him. He was the star of Chrysler television commercials, famously hawking,"If you can find a better car, buy it," the lead fundraiser for the renovation of the Statue of Liberty, a potential candidate for President of the United States, the author of bestselling books and, in his later days, the co-star of a Chrysler commercial with Snoop Dogg.
Iacocca's leadership style left a trail of bruised and battered egos and careers — including his own. Many of the automotive industry's great leaders of the last half of the 20th century worked with or for Iacocca and often clashed with him over differing strategies.
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