Personalized nutrition could be the next plant-based meat, worth $64 billion by 2040, says UBS

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Personalized nutrition could be the next plant-based meat, worth $64 billion by 2040, says UBS
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Big name companies like Apple, Uber and Amazon could benefit from the massive growth opportunity, the firm said.

"With heightened health awareness among consumers, yet also more people suffering from ailments which are attributable to poor nutrition, there is growing demand for solutions that can improve individual nutritional choices," said UBS analyst Charles Eden in a note to clients on Tuesday. "Personalised nutrition ... represents a potential such solution."

UBS said it sees four major industries capitalizing on this opportunity: Medical diagnosis firms to extract and interpret test results; Technology companies to develop wearable tech and integrated platforms for users to receive ongoing interactive feedback; Food producers to meet nutritional demand; And, food delivery companies to meet consumers' increasing demand for convenience.

Nestle puts money into research from brain health, pediatrics, chronic medical conditions, obesity, malnutrition, and gastro-intestinal health.

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