Hasbro, the maker of Monopoly and GI Joe, will pay about $4 billion to buy Entertainment One Ltd., a British entertainment company that produces 'Peppa Pig' and other animated shows for preschoolers.
FILE - In this April 27, 2018 file photo, a woman reacts to a Peppa Pig mascot during the Global Mobile Internet Conference in Beijing, China. Hasbro is going whole hog on Peppa Pig. The maker of Monopoly and GI Joe will pay about $4 billion to buy Entertainment One Ltd, a British entertainment company that produces "Peppa Pig," "PJ Masks" and other animated shows for preschoolers.
FILE - In this April 27, 2018 file photo, a woman reacts to a Peppa Pig mascot during the Global Mobile Internet Conference in Beijing, China. Hasbro is going whole hog on Peppa Pig. The maker of Monopoly and GI Joe will pay about $4 billion to buy Entertainment One Ltd, a British entertainment company that produces "Peppa Pig," "PJ Masks" and other animated shows for preschoolers. The maker of Monopoly and GI Joe will pay about $4 billion to buy Entertainment One Ltd.
“Peppa Pig,” which stars a pink cartoon pig with a British accent, airs worldwide and is translated into over 40 languages.Hasbro Inc., based in Pawtucket, Rhode Island, says the deal will help it turn more of its toy brands into shows or movies. Many of its brands, including My Little Pony and Transformers, already appear in TV shows and movies.
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