Penn Badgley’s facial hair has been an object of media obsession since his “Gossip Girl” days. In “You” Season 4, he proves why beards are always best.
even lauded the style as one of five “Best Grooming Moments of the Week.” “Looking rough around the edges keeps the DGAF spirit” intact, the magazine explained. “Will it work on everyone? Definitely not.”Then came Badgley’s immaculate pandemic beard, a feat of grooming for the gods. It didn’t take long for fans to start begging Netflix to let Joe Goldberg keep Penn Badgley’s signature scruff.
American pop culture has not been friendly toward those with beards—at least, not until recently. Cultural commentator Ekow Eshunthat the dotcom bust and the “war on terror” had begotten “a more reflective mood” among men, who were growing their beard as they processed the complications of the times into an admiration for all things folksy—craft beer, artisanal everything, that kind of thing.
How appropriate, then, that Joe’s new identity, “Jonathan Moore,” is also a professor! The gesture of stroking one’s beard, it turns out, actually reflects years of rhetoric framing beards as a conduit for and protector of male wisdom. Afound that male and female respondents perceived bearded faces as older and belonging to a higher social status.Journal of Business Research
found that facial hair increased people’s trust in sales representatives, as well as an increased belief in their expertise. Then again, that 2012study also found that men who’d been photographed while making aggressive facial expressions received higher aggression ratings when they wore a beard in the photos than when they were clean-shaven.
But the most important reason that Joe’s Season 4 beard works so well is actually so much simpler than any of that. Really, it works because beards are hot—and, in its fourth season,Maybe it’s because he’s gotten better at talking to people, or maybe the Brits just appreciate Joe’s humor in a way Americans never could.
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