'We are so appreciative, from the bottom of our hearts': Seeing that her dad's store was struggling this year, Diddams' daughter made a TikTok video which has now gone viral, asking people to buy their Halloween costumes at their shop in San Mateo.
The store, which has three locations, sells a variety of party and holiday decorations year round.Traditionally, their busiest time of year has been around Halloween.
"It's wonderful and it's terrifying because we have to buy all this stuff a year in advance. Then it gets produced and we go, oh my God I hope it sells," said the store's owner, Steve Diddams. Steve says even though they've survived the Great Recession and COVID, things have gotten harder in recent years.
Competition from big box retailers and places like Spirit and Amazon have hit small businesses hard, and many of them now struggle to make ends meet.on social media asking people to buy Halloween costumes at the store.Not least of all, Steve. "Oh it made me cry. It was the funniest thing because I get this call from her, daddy I hope you're not mad. I made a video to help you, and I didn't tell you," he said.Chiueh is new to the area and decided to do her Halloween shopping at Diddams Friday.
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