Peloton stock spikes amid Apple and Amazon acquisition rumors
Nike also was considering acquiring the home fitness equipment maker, which boasts roughly 3 million subscribers to its streaming video-exercise offerings.
Amazon in particular has the"financial wherewithal" to successfully acquire a company like Peloton, the analysts added. The sports gear brand Nike"has been increasingly focused on interacting more directly with consumers, and being able to market to a large base of consumers via interactive workouts could aid Nike in this strategy," Wedbush Securities Analyst Dan Ives said in a note to CBS MoneyWatch.
A successful bid would catapult any new owner of Peloton to the forefront of the health and fitness market and"gain a major foothold into the living rooms of consumers globally," Ives said.
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