After a 'Billions' character had a heart attack after using a Peloton, the company shows it 'did not agree for our brand and IP to be used on this show.'
The fitness company has what may be an unwelcome cameo in HBO Max’s ‘Sex and the City’ reboot. But a spokeswoman cited the character’s bad habits.
“We get why these fictional TV shows would want to include a brand that people love to talk about, but Showtime’s use of Peloton’s Bike+ and reference to a Peloton Instructor was not a brand, product, or instructor placement, and we did not agree for our brand and IP to be used on this show or provide any equipment,” a Peloton spokesperson said Monday in a statement to The Times.
“As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives,” the statement added, echoing the company’s Sunday tweet after the episode aired.