The fitness company wants to grow its user base and increase revenue through higher recurring fees.
while the All-Access Membership subscription fee, which gives customers access to visual workout classes, will become more expensive starting on June 1.goal is to lower the barrier to entry to get more Peloton products into consumers’ homes, at which point the company can begin to slowly generate more revenue via a subscription fee.
, McCarthy hinted at major changes to Peloton’s pricing structure, including a revamp of its subscription fee.former streaming service CEO joining the company also means we could see a focusequipment to subscribe to its app and follow along on classes with your own gear. Activist investor Blackwells Capital has continued applying pressure on Peloton to consider a sale, arguing the company hasn’t made much progress under its new leadership. As of the second quarter this year, Peloton had 2.77 million fitness subscribers and more than 6.6 total members.
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