Peloton on Tuesday said it is adding a new exercise product to its lineup: a rowing machine that starts at $3,195. Consumers who also want to access its range of fitness classes will have to shell out another $528 annually.
Bank of America analysts think Peloton could sell upwards of 60,000 rowers next year and add around 25,000 subscribers, noting that the rowing market is only a quarter as large as for running and cycling.
Peloton said it is taking pre-orders for the new rowing machine, with delivery expected in December. Peloton defended its pricing, noting that the rower is designed to be a"premium experience." Among the features the company is touting in its new rower:"individually calibrated" feedback to help users improve their technique; electronically controlled resistance that enables"frictionless" strokes; and a swiveling screen.
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Peloton is rolling out a $3,200 rowing machine — three times the cost of other leading rowersPeloton on Tuesday said it is adding a new exercise product to its lineup: a rowing machine that starts at $3,195. Consumers who also want to access its range of fitness classes will have to shell out another $528 annually.
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Meet the Peloton Row, the Fitness Giant's New $3K Rowing MachinePeloton's new rower, the Peloton Row, is officially available for preorder. Get details on the Peloton Row price, instructors, rowing classes, and more.
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Peloton Row: Fitness maker unveils its first rowing machinePeloton said Tuesday it will launch its first-ever at-home rowing machine called Peloton Row as more consumers have returned to the gym.
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Peloton Row hands-on: pretty much what you’d expectThe $3,195 rower includes real-time rowing form feedback.
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Peloton adds $3,195 rowing machine to fitness machine lineupThe fitness company known for its bikes introduced Peloton Row on Tuesday.
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