Just weeks after Mr. Big’s shocking death on “And Just Like That...” Showtime's “Billions” featured another Peloton-induced heart attack. Peloton is not amused.
, survived his cardiac event. He even made a nod to the déjà vu of it all, saying in the episode, “I’m not going out like Mr. Big.”Sex and the CityNonetheless, Peloton does not seem pleased with the now-recurring messaging of its machines posing a health risk to middle-aged prestige TV characters.
It’s understandable why Peloton would be concerned about the latest potential blow to its brand. After the. At the time, the popular fitness company claimed it knew HBO planned to use a Peloton bike in the episode but had no information about the context. The company also released a statement from a doctor blaming Mr.
Doing damage control of their own damage control, Peloton swiftly pulled the ad with Noth, but not before it went viral and
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