'Peloton Husband' Opens Up About Controversial Commercial: 'My image is being associated with sexism, with the patriarchy, with abuse.'
“Peloton husband” is speaking out about the social media uproar and controversy surrounding the company’s viral holiday commercial.
“Once something goes viral, and it turns viral, people jump on that negative bandwagon and start to create any dialogue they want,” he continued. Upon receiving the pricey cycling bike from Hunter’s character — who only utters one line in the 30-second commercial — the ad follows his onscreen wife’s yearlong fitness journey as she records herself working out. The ad ends with the couple watching a video of the wife’s Peloton journey, in which the woman thanks her husband for changing her life.
On Thursday, Hunter shared a statement with Psychology Today where he further detailed the commercial blowback. He concluded, “The aftermath of the commercial has left me with more questions than answers, and this is only half the story. I reflect on what my co-actor must be dealing with, as she’s the other 25 seconds of the story.”RELATED: Peloton Defends ‘Misinterpreted’ Controversial Commercial as Stock Falls 9 Percent in One Day
Following the ad’s release, the workout brand experienced a seemingly correlated nine percent drop in their market value on Tuesday — their largest single-day drop since October, Markets Insider reported. It cost the company nearly $942 million, bringing their total market value down to roughly $9.4 billion.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Baca lebih lajut »
Peloton responds to backlash over holiday ad, says it was 'misinterpreted'Peloton said the commercial was intended to celebrate a 'fitness and wellness journey.'
Baca lebih lajut »
Peloton Ad Husband Speaks Out, Fears Backlash Will Harm CareerPeloton ad husband breaks his silence, fears backlash will harm his career.
Baca lebih lajut »
https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Baca lebih lajut »
How the Peloton Ad Radically Changes the Conversation About Mental Health and Being The Boss Of Your Own LifeThe message in Peloton’s Christmas ad is unexpectedly controversial. The reactions alone speak volumes about how stressed Americans are.
Baca lebih lajut »
It's not just Peloton — here are some of the biggest advertising whiffs from major brandsA Peloton holiday ad has been widely mocked and criticized, but there are countless examples of other brands that have done the same in recent years.
Baca lebih lajut »