Just when it seemed that things could not get worse for Peloton—they got worse.
In the wake of the exercise equipment maker’s crisis last week, reputation management expert said, “I don’t see a bright future for Peloton. Companies can weather a little bad publicity. After all, that’s why reputation management exists! But when bad publicity reaches a critical mass, it may be impossible to save a floundering business.
“While I wouldn’t say Peloton’s demise is a sure thing, barring an imaginative new approach and some significant new branding, my call is that Peloton will continue to contract, rather than grow, and that’s only sustainable for so long,” he concluded.
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