NBCUniversal will pack every single second of its coverage from the 2022 Winter Olympics into Peacock’s premium tiers, as it looks to use the Beijing games as a new streaming signup lure
In the U.S., Peacock will be the comprehensive streaming home of the XXIV Olympic Winter Games from Beijing, China, available on the service’s premium tier, from Feb. 2-20, 2022. Peacock will present live streaming coverage of every event of the Winter Olympics across all 15 sports — inclusive of all events airing on NBC and NBCU’s cable networks — as well as catch-up on-demand viewing.
NBCU said it will soon announce more details about its TV coverage of the Winter Olympics, including full daily schedules of live events and replay availability, as well as Peacock exclusive daily studio programming details. The 2022 Winter Olympics Opening Ceremony is set to take place on Friday, Feb. 4, with competition coverage beginning two days prior on Wednesday, Feb. 2. NBC’s first primetime show will air Thursday, Feb. 3. The Winter Games conclude on Sunday, Feb. 20, with the Closing Ceremony.
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