Patrick Moxey is bringing the entire roster of Helix Records into the world of Web3 — starting with an NFT membership pass.
after selling his stake in Ultra Records, into the world of Web3 — starting with an NFT membership pass.
Moxey — who played a key role in the success of Avicii, Kygo, deadmau5 and David Guetta through Ultra Records — aims to make Web3 and NFTs a foundational part of the new venture. To power the label’s Web3 activations, Helix Records has partnered with FUEL — a software platform which enables artists and labels to build their own NFT storefront and control their branding. Billed as “Shopify for NFTs,” musicians have used the software to sell concert tickets, singles and collectibles to Web3 and Web2 fans.
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