Lauren Jonas is changing the industry with a plus-exclusive agency for sizes 14-36.
Author:Gianluca RussoPublish date:Nov 15, 2019As the plus-size fashion market continues to grow exponentially — expected to be worth $24 billion by the end of 2020 — the pressure for brands to extend into plus is heightened. While in the past, some brands have made the choice to extend solely up to a size 18, the plus-size community is refusing the let it stop there, showing the demand for clothing that is truly size-inclusive.
"From day one, it became clear that we weren't going to be able to hire anyone 'professional' in the size range that we needed, let alone with the body shape and the true representation of real women and how real women look: bodies with weight carried in your non-hourglass figure," Jonas told Fashionista. "This woman is dimensional, and the way that she carries herself is dimensional, and her body proportions are dimensional, especially within the plus population.
With Part & Parcel Talent, Jonas hopes to show the modeling world that "we've done it and it's possible, and we've found incredible women across the country in every state and city that you can imagine that are incredible talent."
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