Paramount+, Warner Bros International TV & Euro Network Execs Debate Value Of IP & Packaging — Seriencamp
Susanne Schildknecht, SVP of MTV Entertainment Content & Brand, Europe & Middle East and Local Originals GSA for Paramount International, said that Paramount+’s German business would move pitches with well known IP “to the top of the pile.”“Consumers can choose from so much content, [so] an IP or triple-A talent makes the choice easier,” she said, but added: “The importance is the story is the most important part of it.
NRK Head of International Financing, Drama Hans-Jorgen Osnes, was much more down on IP-based projects, noting “there has been no IP[-based projects]” at the Norwegian network “in the past seven years.”Miso Film Director of Development and Producer Christian Rank, best known as one of the Danish execs with credits for, said the flood of original international streaming series had caused “confusion in the market” but the recent streamer business model shifts had calmed the clamour.
WBITVP’s Belshaw said that casting was becoming vital to non-U.S. projects. “International casting comes up increasingly,” he said. “There’s much more packaging than ever before. Big streamers like Apple want you to package.”
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