Paramount Plus says it has “room to increase price.”
revealed its Plus streaming service added 4.6 million subscribers this quarter, bringing its total global subscribers to 46 million.
Meanwhile, Paramount’s free streaming platform Pluto TV saw some growth, too. The streaming service grew to 72 million monthly active users globally and saw a “double-digit” increase in viewing hours. Paramount says Pluto TV also became the first free, ad-supported service to “represent a significant enough portion of TV viewing” to be featured in Nielsen’s monthly TV viewing Gauge report.
Paramount Plus says it lost 1.9 million global subscribers as part of the launch of SkyShowtime in the Nordics that replaced the streaming service in the region, but the launch of the service in France, Germany, Austria, and Switzerland on December 8th should offset this next quarter. Paramount Plus links the overall increase in subscribers to its growing library of content, which includes popular series like. It also credits some of the NFL games it airs through CBS, as well as the UEFA soccer games it offers on the platform.to its streaming service later this year to be a “driver of subscribers” as well. The company
in September that gives Walmart Plus subscribers free access to the ad-supported Paramount Plus plan. Paramount CEO Bob Bakish says the partnership is “off to an excellent start” so far.
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