EXCLUSIVE: Paramount Network is safe, for now. ViacomCBS has reversed plans to rebrand the cable network, home to Kevin Costner-fronted hit series YellowstoneTV, as Paramount Movie Network
has also played in to the decision to keep the Paramount Network in place. The show, which stars Costner as rancher John Dutton, has been afor the network. In a world of declining linear viewers, the Season 4 finale hit a new series high with 9.3 million total viewers in Live+Same Day numbers, up 81% compared to the 5.2M that tuned in to the Season 3 finale.
This is thought to have been helped by viewers catching up on the show — via NBCUniversal’s Peacock, which has streaming rights to the series — during the pandemic.The Walking DeadThe dilemma for ViacomCBS was whether to move forward with rebranding a linear network as many viewers are moving towards streaming. Paramount+, the company’s own streaming service, launched six months after McCarthy made the initial rebrand announcement, and is a key focus for the company.
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