Getting to Carnegie Hall requires, as the old joke goes, practice, practice practice. Walking away, it would seem, is significantly easier. Paramount Global, a media company that has over the past …
Nexstar will hold a press conference on Thursday of the week, but invited media buyers and clients to a New York dinner in recent weeks, rather than putting on a big show.
There are also questions about how robust this year’s upfront is going to be. Media-buying executives say they believe advertisers are eager to hold back on ad spending, particularly as fears of a recession continue and as concerns about the current Hollywood writers’ strike tamps down enthusiasm around the new content the networks are promising for fall.
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