Graphic designer Pavithra Dikshit's eye zooms in on the utilitarian rows and columns of physical bills which play a vital part in the day-to-day functioning of our cities’ small businesses. design newissue cityscapes
Many shop names like that of Saraswati Electronics sales and service draw inspiration from gods and mythology.
The thought of running errands isn’t usually accompanied by pleasant anticipation, but for Pavithra Dikshit, that is just the case. She has uncovered a moment of enjoyment during otherwise mundane tasks – picking up art supplies, visiting a doctor, getting a gadget repaired – when those familiar flimsy squares of paper, layered over inky carbon sheets, are marked with inscrutably scribbled shorthands at the end of a transaction.
Trinkets come in different colours and local styles at SaJ and can be mixed and matched for a variety of ensembles and occasions. A recall of a time print proofs — every designer’s favourite part of any project — were obtained at Reliable Xerox Company. The passbook of a local baniya who functions as a neighbourhood piggy bank, encouraging women to save.Diamond Auto Service’s slipbook provides a handy reference of the number of times the vehicle has been refuelled.Presently working at Landor Mumbai, Pavithra Dikshit is one-third of Postcard People and one-eighth of Kadak . Explorations in the cross-sections of life and design, within the Indian context, outline a major part of her practice as a designer.
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