*Starts singing* 'Purple Rain, Purple Rain,' pantone ☔️🎵💜
. Very Peri, described as a"dynamic periwinkle blue hue with a vivifying violet red undertone," blends"the faithfulness and constancy of blue with the energy and excitement of red," according to the company.
"Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through." "We are living in transformative times," a statement shared on Pantone's website continued."Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives."
Turns out, celebrities, street style stars, and other influential figures have leaned into the color for red carpet appearances and in-person events all year. On the runway,
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