Six years after it was acquired by Pandora, music analytics platform Next Big Sound is going quiet.
The music analytics service will be fully absorbed into Pandora's Artist Marketing Platform , ending its life as a standalone brand.
Six years after Next Big Sound was acquired by Pandora, the music analytics platform is going quiet. In“It’s been a wild ride,” reads the post, signed by"The Next Big Sound Team." “After 12 years of tracking music data across hundreds of thousands of artists and hundreds of billions of streams, it’s time to say goodbye.
Next Big Sound adds it is working to ensure that the integration process “is as seamless as possible for all of our users and partners," noting that full track-level reporting is already available in Pandora’s AMP dashboard. That said, there will be some changes once the brand fully shutters at the start of November. In perhaps the biggest news on that front, Next Big Sound will not be moving its trove of social media data over to AMP.
Launched in 2009, Next Big Sound was a trailblazer in the music analytics space, compiling data from multiple streaming services into a single dashboard. In May 2015, it was snapped up by Pandora in the wake of Spotify and Apple’s acquisitions of two of Next Big Sound’s music data competitors: The Echo Nest and Musicmetric's parent company Semetric, respectively.
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