Palazzo Trussardi is reopening Wednesday “as a lifestyle hub of fashion, food and culture,” said Sebastian Suhl, chief executive officer of the Italian brand.
The palazzo was entirely redesigned by a collaborative team of architects, artists and designers, the Berlin-based architecture studio Bplus.xyz together with Thorben Gröbel. Suhl underscored that significant changes were made to the venue, which reflect the latest course of the brand under new owners, creative duo and management.
Covering two floors over almost 10,800 square feet, Suhl said there is a “seamless coexistence of spaces between the store, the café on the ground floor and the restaurant on the first floor.” For Trussardi, the restaurant was never an afterthought, obtaining several awards, such as the first Michelin star under the previous lead of chef Andrea Berton in 2008.
“Palazzo Trussardi is the first touch point, so it’s very important for us and it’s the first time that the palazzo will be open in two or three years,” said Suhl. However, there was a brief exception when creative directors Serhat Isik and Benjamin A. Huseby staged their firstin the palazzo while it was being renovated, its windows opened to pedestrians outside, who could catch the lineup.
All fixtures and objects are drilled or bolted together without glue or compound material, which would prevent reuse, since Bplus.xyz is committed to taking back the objects and interior components made for the building, such as stainless steel fixtures, ceilings and shelving walls in the case of a new redesign — although this is a long-term concept, observed Suhl. This is in line with the architects’ philosophy to reuse and not discard.
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