The NFL on Amazon has been a hit with advertisers. Could that spur the e-commerce giant to partner with the Pac-12?
1. Marie Donoghue, Amazon’s vice president for global sports video, indicated the company could add college football to its distribution portfolio.“Obviously, we don’t talk about specific negotiations, but we’re going to keep knocking. The thing about sports is there’s a lot of marquee properties out there. We’re very interested in big-time college sports. Anybody would be.”
2. The ‘Thursday Night Football’ broadcasts are a hit with advertisers and attracting younger audiences, according to Amazon’s data. 3. The concept of a partnership with Amazon has become more palatable to Pac-12 conference and campus officials as the ‘Thursday Night Football’ experiment rolls on.
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