Allen Ong’s passion for Alfa Romeo stems from its rich heritage, intertwined with the legendary Enzo Anselmo Ferrari, the iconic
“The Alfa Romeo legacy holds paramount importance for its buyers,” explains Allen, now 42. “With over 114 years of history, Alfa Romeo’s DNA can be traced back to Enzo Ferrari, who initially served as a racecar driver and test driver for the brand before establishing Ferrari.”
Long before entering the local Alfa Romeo distributorship in 2018, Allen had already been deeply involved in the automotive industry. His journey began with his father’s Foton dealership in Pampanga when he was just 27. Despite closing that dealership in 2020 due to new competition, they retained ownership of the premises, renting it out to two car and truck dealerships.Subsequently, Allen established his own dealership by opening the Greenhills showroom for Alfa Romeo.
Regarding the affordability of Alfa Romeo ownership, Allen notes, “Entry-level Alfa Romeos start at around P4 million, while mid-level models range from P6 to 7 million, with room for negotiation.” He emphasizes that maintenance costs are reasonable, as annual servicing costs approximately P20,000. “Compared to other luxury cars, this is cost-effective. Our expert technicians provide thorough inspections, ensuring a hassle-free experience for our customers.
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