Overtime, the sports media company that touted six-figure salaries for high school-aged athletes, recently announced its expansion into boxing.
“The first thing that kind of drove us into boxing was that there was a clear demand from the audience,” said Brandon Rhodes, the general manager of Overtime’s new boxing platform, OTX. “Every time we posted boxing content, it did extremely well and it was clear that boxing was emerging as a very popular sport among Gen Z.”
Founded in 2016, Overtime rose to prominence by producing basketball highlights and interviews geared toward a generation of people who have known iPhones and the internet their entire lives. The company iswith growing the popularity of NBA stars such as Zion Williamson, and it has more than 8.3 million followers between its Instagram and Twitter accounts.
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