In the ad, a woman poses in chaps-style knickers with neon lights between her legs.
A Pretty Little Thing advert has been banned by the UK’s advertising watchdog over concerns it objectified women.
The Advertising Standards Agency looked into the ad, which aired back in October, after someone complained it was overly sexualised and objectified women – and challenged whether the ad was offensive and irresponsible. Pretty Little Thing – founded in 2012 and owned by the Manchester-based Boohoo group – started out as an accessories-only line but is now a fashion brand that prides itself on being “all about the right here, right now”.
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