The OutdoorRetailer trade show has been closed to the public since its inception, but that's starting to change.
Typically closed to the public, the trade show is adding a public outdoor adventure festival, block party.
Yet some exhibitors — including Andre, who went on to cofound the rugged e-bike brand Bakcou, which will be at OR for the first time this year — wouldn’t mind seeing the show make even more overtures to potential customers. Dave Andre, cofounder of Ogden-based Bakcou ebikes, is in favor of the Outdoor Retailer trade show making more space for consumers. Bakcou will be exhibiting at OR for the first time this summer at both the traditional trade show and at the new Outdoor Adventure X recreation festival.
“We want to connect manufacturers with retailers. We also want to connect manufacturers with consumers,” Davis said, “because we’ve heard from the product manufacturers, ‘Hey, we’re interested in doing that.’” “We have to treat it as two separate events although they’re very linked,” he said, “because you have to prepare differently. You have to talk to consumers as opposed to debuting new products and meeting with our regional partners. So it’s tricky.”
Allowing consumers to come in that day would give exhibitors a way of unloading display gear and would also bring energy to the show, Maxfield said.
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