Bong Joon Ho's Parasite defied expectations thanks to universal critical praise and prestigious accolades, but awards buzz doesn’t always guarantee box office success for other specialty films
Parasite
was expected to earn no more than $20 million at the U.S. box office, despite picking up the prestigious Palme d'Or at the 2019 Cannes Film Festival. Now, the Neon film could earn $25 million to $30 million — proving that the fabled awards box office bump still exists. Since opening Oct. 11 in the U.S., the genre-bending drama-thriller slipped less than 10 percent on the weekend after Globe noms were announced, compared with 30 percent the previous weekend.
With Oscar nominations yet to come Jan. 13, signs that an awards boost is a real thing couldn't be better news for the struggling specialty marketplace, which faces fierce competition from streamers, particularly the Oscar-hungry Netflix.to become the top-grossing specialty release of 2019, earning $22.6 million domestically through Dec. 25.
, starring Willem Dafoe and Robert Pattinson, popped initially after its mid-October bow but fell off after failing to secure Globe noms or other major accolades.By Chris Gardner "I'm trying to rock Timothée Chalamet as often as possible, that's who I've decided to channel [during award season]."
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