Oscar Mayer will soon have meatless iterations of its hot dogs and sausages called 'NotHotDogs' and 'NotSausages' created by the Kraft Heinz Not Company.
Oscar Mayer will soon have meatless iterations of its hot dogs and sausages. The brand, owned by Kraft Heinz, will start selling plant-based "NotHotDogs" and "NotSausages" at retailers later in the year. The meatless products will "offer fans the smoky, savory taste, meaty color, and thick, juicy bite they are craving in plant-based alternatives," Kraft Heinz said in a Wednesday press release.
In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand," Kraft Heinz Not Company CEO Lucho Lopez-May said.
Kraft Heinz Not Company wants to get into more categories this year, according to the release. The food giant and TheNotCompany set up the joint venture together in February 2022, saying their goal was to "reimagine global food production and advance toward a more sustainable future." Kraft Heinz operates it. Popular brands like Jell-O, Velveeta, Lunchables and Kool-Aid also fall under the food giant’s umbrella.
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