The bar has successfully tapped into a meteoric rise of interest in women’s sports, embodied most recently by the frenzy over University of Iowa basketball phenomenon Caitlin Clark’s records-smashing feats.
By Claire Rush, Associated PressCustomers eat and watch college women's lacrosse and beach volleyball matches on big-screen TVs at The Sports Bra sports bar on Wednesday, April 24, 2024, in Portland, Ore.
Under the plan, bars and entrepreneurs elsewhere will be able to apply to use The Sports Bra brand for their franchises. Nguyen is open to working with people who already have a physical space, as well as those who may only have a business plan. What matters, she said, is that the potential future partners share The Sports Bra’s values.
A week later a record 2.45 million viewers on average tuned in to the WNBA draft to watch as Clark went to the Indiana Fever as the . This week it was reported that she was set to sign a $28 million deal with Nike that would be the richest sponsorship contract for a women’s basketball player. Sports bars have not always been welcome spaces for women, Nguyen said. A fan since childhood, she would gather groups of friends to go because she didn’t feel safe going by herself. She recalled encountering macho environments that made her uncomfortable, and bartenders who refused to change the channel to a women’s game.
One memory in particular stands out for Nguyen from her time as proprietor: Serena Williams’ last match, in 2022. A massive crowd showed up to watch, spilling over onto the the sidewalk. People outside cupped their eyes with their hands as they peered through the windows to see the screens.
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Sports Bra, Oregon pub for women's sports fans, plans national expansion as interest boomsOn a recent weeknight at this bar in northeast Portland, fans downed pints and burgers as college women's lacrosse and beach volleyball matches played on big-screen TVs. Memorabilia autographed by female athletes covered the walls, with a painting of U.S. soccer legend Abby Wambach mounted above the chalkboard beer menu.
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