We cover a few reasons why Microsoft keeps having trouble entering the highly competitive smartphone market...
Ah, Microsoft. Love it or hate it, it was right there, alongside Apple, making the personal computer a household thing back when that was a challenge. Not too long ago, prior to the year 2000, a lot of people weren't really into computers, so like Apple, Microsoft was constantly working on making its operating system – Windows – as non-threatening, easy-to-use, and functional as possible.
Then Apple released the iPhone. Microsoft's answer – the Windows Phone! A combo of hardware made by Nokia, running software made by Microsoft – and while I personally loved my Windows Phone long before I had used Android, app developers sure didn't. And eventually, due to a lack of popular apps, and inevitably – user adoption, Microsoft's Windows Phone attempts failed also.
So needless to say, the Surface tablets are not exactly even close to rivaling the iPad in popularity. But as with all Microsoft products, they do have a nice place with businesses and diehard fans, to be fair. As someone who remains nostalgic about Windows Phone, I was excited when in 2020 Microsoft first announced the Surface Duo – a phone that's powered by Google's Android operating system this time, not one that Microsoft made. So it immediately gets all the big, popular apps all Android phones do; no worries there.
So a productivity-focused, dual-screen Android phone it was! With a gorgeous design, by the way – and I won't even play it safe and call that"subjective;" the Microsoft Surface Duo is gorgeous! Thin, light, minimalist, clean.
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