Momo is a morality tale, and the target audience is parents who leave their kids alone with the algorithms driving so many of our present-day horror shows.
” forums, message boards dedicated to horror and fiction. But she is also the latest iteration of a very old class of story: the urban legend, and more specifically, the urban legend that warns parents of the dark forces that will swoop upon their children if they’re left alone in a dangerous place. It was once the woods, or the streets of an unfamiliar city. Today it’s the internet, and it’s just as infested with mythical witches and serial killers as any dark alleyway of yore.
In this case, the Momo Challenge is not the first big scare to come from Creepypasta. Before the horrific bird-lady, there was Slender Man. The stories of Momo and Slenderman are online updates of other urban legends: collective fictions where many different permutations co-exist. Anyone can participate in the co-creation of these storylines, tagging their posts with keywords liks “momo challenge” or “slender man.” As researchers, we begin to worry when these figures are inserted into places not specifically serving fans of horror fiction.
For kids, YouTube is the house made of candy. Momo is the witch, laying in wait for those left unsupervised. In our modern-day twist, it’s not just the children who are unsupervised — it’s also the algorithms.
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