'Despite the impending trade war, Black Friday should prove to be a banner day for retailers, with what could end up being another record year for holiday sales,' writes JoAnn Martin for CNNBusiness Perspectives
JoAnn Martin is VP of Industry Strategy and Market Development at JDA Software. The opinions expressed in this commentary are her own.
.leftside-floating-image { width:100%; display:block; margin:0 auto 1.5rem; } @media screen and { .leftside-floating-image { float:left; width:50%; max-width: 200px; display:block; margin:0 1.5rem 1rem 0; } } Talk of a trade deal between the United States and China has added even more uncertainty to an already dizzying situation. The back and forth has left consumers, retailers and manufacturers perplexed about how they will fare during the rapidly approaching holiday shopping season.
Yet, we still expect to see strong sales this upcoming Black Friday/Cyber Monday weekend. Here's why: Retailers stocked up in anticipationRetailers are continuously keeping their eye on the triggers impacting the global economy so they can anticipate consumer demand for their goods and services. The trade war is no exception. The good news for consumers is that retailers already anticipated the potential price increases from the tariffs.
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