Yes, the Cybertruck design is polarizing, but it'll likely hit a nerve with enough consumers to get Tesla a place in the light-duty pickup market. Whether they can enter the mainstream, though, is anyone's guess. | Brett Smith for CNN Business Perspectives
Brett Smith is director of the Propulsion Technologies & Energy Infrastructure Group at the Center for Automotive Research. The opinions expressed in this commentary are his own.
.leftside-floating-image { width:100%; display:block; margin:0 auto 1.5rem; } @media screen and { .leftside-floating-image { float:left; width:50%; max-width: 200px; display:block; margin:0 1.5rem 1rem 0; } } When Elon Musk introduced Tesla's Cybertruck, it sent the Internet into a frenzy of memes and social media posts, comparing the truck to everything from a doorstop to the SpongeBob Squarepants character Flats the Flounder.
Made famous by its role as a time traveling sports car in the Back to the Future movies, the DeLorean had the hard edges of the stainless steel Cybertruck and the angular design. However, unlike the Cybertruck, the DeLorean did not have the performance to back up its styling. Only 9,000 of the futuristic sports cars were made before production halted in 1983. Both cars were designed by iconic renegades. Unlike Musk, John Z. DeLorean was an automotive insider.
Musk has tweeted that the company received more than 200,000 reservations just days after the unveiling. A remarkable number, even if reservations only require a $100 deposit. The pickup truck market is huge. Musk doesn't need every potential truck buyer to like his design. He just needs 5% to 10% of prospective pickup buyers to absolutely love it. If he can do that, it might be the beginnings of a hit.
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