.ZeeshanAleem: Carlson is sending out a clear signal: If you thought his ideas were noxious before, they’re likely to get a lot worse on his Twitter show.
. In an announcement on Tuesday he shared that he's planning to revive his show, but not on another network. Instead, he said he was going to run his showin his contract with Fox News. But what we do know is that Carlson is contemplating embarking on a risky broadcast experiment and is eyeing Twitter as a uniquely hospitable place to broadcast his extreme right-wing propaganda.
Carlson will face structural obstacles. He would be able to post long videos — Musk allows Twitter Blue subscribers to post hourlong videos — but it’s unclear how well those would fare on a platform that thrives on snappy one-liners and 30-second video takedowns. It’s also unclear what percentage of his millions of nightly viewers would be willing to log on to Twitter to follow him if their medium of choice in the evenings is cable news television.
And despite all the tumult at Twitter since Musk’s takeover, there is still no other platform that comes even close in terms of its ability to break news and drive the conversation in American political discourse. Carlson most likely sees opportunity in all this. Setting up an operation on Twitter could be an effective way for him to rapidly expand an organic following online and generate social media firestorms.
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