Opinion | How the Kardashian family’s detox ads feed into the scams and lies of diet culture

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Opinion | How the Kardashian family’s detox ads feed into the scams and lies of diet culture
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Opinion | S. Bryn Austin: The feud between Kim Kardashian and Jameela Jamil has done more to expose detox tea lies than the FDA. - NBCNewsTHINK

If I’ve learned anything from the last few days of the Jamil-Kardashian celebrity brouhaha, it’s that sometimes one of the most effective ways to battle celebrity pseudoscience is with other celebrities. Jamil’s campaign is already having ripple effects. Just look at the story of Iman Hariri-kia, a brave young journalist who was flooded with gratitude on social media last month whena heart-wrenching personal account of her own abuse of detox tea laxatives as a teenager with an eating disorder.

As scientists, we are taught to be steady and empirical at all times — for good reason. My point is not that all that evidence we’ve spent our careers generating is for naught. It’s just that, well, we’re often no match for a well-timed, brilliantly targeted celebrity takedown. But that takedown wouldn’t be possible without the factual evidence we’ve devoted our lives to collecting. It may be a strange alliance, but it’s working.S. Bryn Austin, ScD, is a professor at the Harvard T.H.

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