Opinion | Don’t Buy the Outrage Over Digital Ads

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Opinion | Don’t Buy the Outrage Over Digital Ads
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From WSJopinion: Now that the digital tactics pioneered by Obama in 2012 are being used by President Trump and other Republicans, they have been recast as sinister and antidemocratic, writes LawAmericanX

Wonder Land: The Democratic presidential candidates make"corporations" a bogeyman even scarier than Donald Trump. Image: Aaron Josefczyk/ReutersBrilliant. Genius. Revolutionary. These were terms used to describe the Obama campaign’s successful use of digital microtargeting to tailor messages to small, consequential voter blocs in 2012.

“Did Hipster Tech Really Save the Obama Campaign?” fawned a Wired headline in the aftermath of the 2012 race. “Microtargeting sounded intrusive, even a little...

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