Two quicker fixes for college access? Convincing high-achieving high school seniors to apply for available grant money and persuading those who have been accepted to college to enroll, writes DavidKirp.
California’s Cal Grant program, designed to help level the financial playing field, recently took a simple step to help change that. Researchers from the California Policy Lab, a joint UC Berkeley-UCLA project, were invited by the California Student Aid Commission to rewrite a letter sent out by the commission explaining the application process. They made common-sense changes, shortening the letter considerably and removing jargon.
The positive effect on applications would likely be even bigger if the Student Aid Commission switched to texts from old-fashioned mail. Texts are how millennials communicate — they spend three times more time texting than calling or emailing, and almost no time reading and writing letters. Why not connect with them on their go-to devices?
At some universities, the road from application to registration feels like a Kafkaesque journey, with hard-to-decipher instructions regarding how to submit final-semester high school grades, register for freshman orientation, sign up for classes and receive financial aid. As with applying for Cal Grants, new-gen students are the most likely to find the process daunting.
In the past, GSU advisers had their hands full answering routine questions. This high-tech approach freed them to concentrate on the kind of student concerns that actually require a human touch.— that translates into about 600 more freshmen.
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