Pretty Little Things' holiday campaign shows standard and plus size models side-by-side in many photos, letting shoppers see how clothes look on both.
Plus size shopping would be so much easier if every retailer did this
For any shopper who isn’t the size of a literal model , online shopping can be tricky. Since the clothes are usually only shown on literal models, it’s tough to see how they might look on the variety of shapes and sizes that make up women’s bodies. It’s just one of many reasonsUK-based online retailer Pretty Little Things has come up with a clever way to combat this problem.
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