Online car sales will always co-exist with dealerships, says Polestar UK boss
, for example - and others are holding off and waiting to see. At the end of the day, it’s what the customer wants. It will be something along the lines of a direct model enabled online but with a localised facility for that face-to-face interaction.”
Goodman, Whitehorn and the seminar’s third speaker, Lookers COO Duncan McPhee, said the agency model – in which a car has a fixed price and a customer places an order directly with a car maker , which then provides a fixed commission to the relevant local retailer – is a positive move for customers in terms of pricing.
McPhee said: “The agency model keeps everybody honest and on their toes and customers will massively benefit from that. It’s good for customers, rather than bad for customers.”
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