Fraud-detection companies have created technology to detect and block bots, making ad-fraud schemes more costly
Marketers are expected to waste $5.8 billion this year on buying online ads that will be viewed by bots instead of humans, a study published Wednesday found—an 11% decline from the amount the group estimated was lost to fraud in 2017.
But ad-fraud schemes on other platforms have quickly risen and been much more difficult to measure, according to the study, which was conducted by the Association of National Advertisers and fraud-detection company White Ops Inc.
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Fake German Heiress Anna Sorokin Found Guilty in Fraud TrialTIMOTHY A. CLARYAnna Sorokin, the fake German heiress accused of swindling friends and businesses out of hundreds of thousands of dollars to bankroll her lavish Manhattan lifestyle, was found guilty on Wednesday.According to the New York Post, Sorokin was found guilty on eight counts— including first-degree
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'Anna Delvey' AKA The Soho Scammer Has Been Found Guilty On Multiple Fraud Charges“As proven at trial, Anna Sorokin committed real white-collar felonies over the course of her lengthy masquerade,' the Manhattan district attorney said.
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Lawyer Michael Avenatti due in California court on fraud chargesMichael Avenatti, the combative lawyer known for his battles with U.S. President...
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Celebrity attorney Michael Avenatti says he will plead not guilty to federal fraud charges in CaliforniaProsecutors claim that Avenatti hid and then spent a $4 million legal settlement obtained in January 2015 in favor of a mentally ill paraplegic client, and hid a $2.75 million settlement for another client that Aventatti allegedly used to help pay for his share of the purchase of a private jet valued at up to $5 million.
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Exclusive: Google Is Banning A Play Store Developer With More Than Half A Billion App InstallsDO Global ban comes after BuzzFeed News revealed it was committing ad fraud and violating other Google policies.
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