The brand behind the cultish Lotion P50 is taking their spa experience to LA retail environs.
It's an unavoidable reality that shopping often finds you looking for a head-to-toe makeover—complexion and hair included.
“At the heart of Biologique Recherche, we’re all about methodology," says Laura Gerchik, Biologique Recherche's U.S. General Manager. "We had a lot of success with Liberty London, where we took over entirely one of the treatment rooms and offered personalized diagnostics so that people could still have a spa experience.
With unique outposts in Paris and London, the line’s move to L.A. seems particularly strategic, given its growing reputation as aand cutting-edge skincare. Visitors to Neiman Marcus will likely be more soothed than surprised to find a professional grade spa tucked within their favorite department store. And with treatments like revitalizing oxygenations, exfoliating lifts, and a mask buoyed by the aforementioned P50, complexions will likely share the sentiment.
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