As trends changed, so did Barbie's wardrobe. Former Barbie designer Carol Spencer spoke to TODAY about the evolution of Barbie, from 1959 to today.
Since her toy store debut, the doll has adapted to each era's fashion standards, strived to hold over 200 careers and impersonated just as many celebrities. The buzz around" proves the doll's plastic grip on pop culture is as firm as ever.
“I was so at home with Barbie that I just stayed, because I loved her so much, and I loved doing the work,” Spencer says of her time at the company. According to Spencer, toy buyers were initially unconvinced that the Barbie doll would sell, but children immediately adored Barbie. The first iteration of Barbie debuted in 1959 wearing a chic striped swimsuit and sporting a perky blond ponytail.The doll immediately took the toy world by storm, and Barbie became a household name. Around 300,000 Barbie dolls were sold during her first year on the market, per“The children, when they saw the doll in the stores, went wild for her,” Spencer says.
Malibu Barbie was also the first Barbie whose eyes faced forward, rather than the seductive, sideways glance of the original Barbie. Along with changes to her face mold, Barbie's body became more flexible as well. The first Barbie with bendable knees debuted in 1965, and the 1967 Twist 'n Turn Barbie could swivel at the waist. The 1971 Live Action Barbie could move her waist, legs, arms, and neck, and even danced.“We followed the trends,” Spencer continues. “Barbie was to change as we changed.
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