Once on COVID’s front lines, Gary flower entrepreneur to celebrate brick-and-mortar opening

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Once on COVID’s front lines, Gary flower entrepreneur to celebrate brick-and-mortar opening
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Gary native Jonathan Portis started The House of Elegant Florals Shop in his mother’s house in 2020, but starting Saturday, he’ll showcase his arrangements in a brand new storefront.

“God allowed me to get to the point where I was able to afford a spot,” Portis told the Post-Tribune. “The orders are just flourishing.”The shop, located at 1978 Grant St. in the Steel City, will have its grand opening at noon Saturday, complete with a ribbon cutting ceremony and raffle. The new store, complete with a lobby, consultation area and wedding planning section, sits near the intersection of Grant Street and 20th Avenue in Gary’s Tolleston Neighborhood.

When the COVID-19 pandemic swept across the United States in early 2020, Portis was working for the Lake County Coroner’s Office as a deputy coroner, and experience he said left his “anxiety on 100.”By the end of April 2020, 15 people had died of COVID-related complications in Gary alone. In May of that year, Lake County saw an average daily death toll from COVID of between three and four people.

Though he described his work at the coroner’s office overall as a “great experience,” Portis eventually had had enough. He left and briefly worked as a funeral home administrator before quitting to pursue his own business. His mother Rosalind was encouraging, he said, and allowed him to turn the back of her home into a makeshift flower store. Business was slow at first, but grew steadily through word of mouth, even before he set up a website. Sympathy arrangements make up a large portion of his business, Portis said, but he also provides flowers for weddings, school and church functions, family celebrations, and more.

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