Data from a study conducted by Rappler and Manila-based data consultancy Nerve show that it’s a tight two-way presidential race between Ferdinand Marcos Jr. and Leni Robredo on Facebook, Twitter, and TikTok. Join Rappler+ to read the full exclusive rep...
As the Philippines moves to elect a new leader in 2022, Rappler looked at how the candidates and their supporters have utilized social media for their campaigns.scanned Facebook for public posts from accounts, consisting of pages and groups, that contained terms specific to the presidential candidates of the 2022 elections – including their names, campaign taglines, and the name of their respective supporter groups. The same was done on TikTok. The scan was done from February to March 2022.
But Robredo’s lead doesn’t necessarily mean that she’s winning on the platform since not all of the conversations about her were coming from pro-Leni communities. To further make sense of the nature of the conversations, a representative sample of the Facebook accounts found in the scan were clustered based on the similarity of the sources they shared. The clustering showed only three main communities: Robredo supporters, Marcos supporters, and Moreno supporters as a far third.
On Twitter, the accounts found in the scan were grouped into clusters based on the similarity of the accounts they follow. Graphika’s data shows that the pro-Robredo cluster is bigger than the pro-Marcos and pro-Duterte clusters combined. On Twitter, the campaigns of other candidates apart from Robredo and Marcos were virtually nonexistent.The accounts talking about the candidates on Facebook were analyzed based on their sharing behavior and were clustered into communities sharing from the same sources.
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