'On Becoming a God in Central Florida' might not be based on a true story — but the pyramid scheme at its center has some very real inspiration
to the public disintegration of the women’s apparel company LulaRoe, MLMs are being exposed for their deceptive and manipulative marketing tactics, as well as the very real financial and emotional toll they take on people’s lives.a Showtime series set in the 1990s that tells the story of Krystal Stubbs, a plucky new mom whose husband Travis becomes deeply ensnared in Founders American Merchandise , a pyramid-structured company that sells home cleaning products.
So which aspects of the show have some basis in reality, and which are wholly fictionalized? Well, FAM itself probably has most in common with Amway, a multi-level marketing company that sells beauty products and home goods . Founded by entrepreneurs Jay Van Andel and Richard DeVos in 1959, Amway essentially established the precedent for MLMs in the United States, promising recruits that they could become their own bosses and operate as self-made entrepreneurs. Though Amway has expanded over the years to offer beauty and health care products, it is, like FAM, probably best known for its home cleaning products, such as the laundry detergent brands SA8 and its original product, the multi-purpose cleaning product LOC.
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