Omar Apollo fuses the sultry sounds of D’Angelo and Prince with Mexican soul and traditional corridos. See why he's our latest Artist You Need to Know
which a friend persuaded him to upload to Spotify. The next day, the song was on the service’s “Fresh Finds” playlist. Fifteen million streams and two years later, Apollo’s oeuvre also includes two EPs, 2018’sThe 22-year-old singer-songwriter, born Omar Velasco to immigrants from Guadalajara, Mexico, has become a DIY pop auteur, churning out lovelorn songs that reconcile the sultry sounds of D’Angelo, Prince, and Frank Ocean with Mexican soul and traditional corridos — narrative ballads.
Apollo traces this emotional intensity to his family background. “I think it’s just Mexicans being mad dramatic,” he jokes. “As soon as my mom watches her, she starts turning into that… I’m like, ‘Ma, I know you’re just acting like this because you just sawJust as important was his parents’ work ethic — both had multiple jobs when Apollo was growing up — and the music they shared with him.
There is something quintessentially Midwest about Apollo’s self-sufficiency. Growing up in Hobart came with that small-town contradiction of living in a confined space filled with familiar faces, while all around him was the vast expanse of the heartland. “You go outside and it’s quiet and you’re just like, ‘Fuck, maybe I can do that shit,’” Apollo says, “even if everyone thinks it’s farfetched and made up.
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