Olivia Rodrigo, Gen Z poster child, visited the White House to deliver a message to fellow young Americans about COVID-19 vaccines. Let the PSAs flow.
In an effort to persuade America’s youth to hop on the immunization train, the Executive Office has deployed everything from Walgreens gift cards and free concert tickets to TikTok videos and video game livestreams.President Biden visits Raleigh, N.C., on Thursday to encourage inoculations against COVID-19 as vaccinations lag in red states and among young people.
Meanwhile, Fauci has been collaborating with Instagram influencers to disseminate information about vaccines to a wider, younger audience. The infectious-disease expert has also teamed up with a slew of prominent figures on TikTok, including actor Jennifer Garner and “Dance Moms” alumni Mackenzie Ziegler and Nia Sioux, for maximum exposure.
This isn’t the first time Team Biden has tapped Rodrigo in hopes of galvanizing America’s youth. Before the 2020 presidential election — back in the Pre-"Drivers License” Era —joined forces with 20-year-old Maisy Biden, now the first granddaughter, to educate young Americans about voting and civic engagement.
“If you’re not of voting age, like me, there’s still so much that you can do,” said Rodrigo, then 17, while interviewing the president’s granddaughter, “so many conversations that you can have and ways that you can contribute and make your voice heard.”
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