'Hollywood is, after all, a Greek temple.' GucciLoveParade
Everyone has a Hollywood fantasy. It’s the romanticized version we all grew up daydreaming about, filled with dazzling lights, stars on every corner and cutting edge fashion. On the evening of November 2, Gucci brought that fantasy to life. The fashion house shut down Hollywood Boulevard and used the Walk of Fame as the runway for its first in-person show since before the pandemic: Gucci Love Parade, a collection ofworn by an eclectic cast including Jared Leto, Jodie Turner-Smith, St.
The Gucciverse created was one full of glamour and allure. Creative Director Alessandro Michele pulled inspiration from his love for classic Hollywood and his familiarity with the escapism of show business. As a child living in a squat in the outskirts of Rome, he relished in tales of the “dream factory,” as told to him by his mother, who was an assistant at a production company. “Hollywood seemed a bright and shiny star,” he said in a press release. “Nine letters dripping with desire.
“This boulevard of stars lends perfect support to my uncurbed love for the classical world. Hollywood is, after all, a Greek temple populated by pagan divinities. Here actors and actresses are acknowledged as heroes of the myth: hybrid creatures with the power to hold divine transcendence and mortal existence at the same time, both the imaginary and the real.”
Michele’s weaving of celebrities and deities seems especially fitting now, at a time when just about anyone can cultivate a fanbase on social media. Be it
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